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The Life and Legacy of Saul Bass
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The Life and Legacy of Saul Bass ---
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When looking back upon the life of influential graphic designer Saul Bass, his outstanding impact on major companies, memorable movies, and numerous other creative professionals is instantly evident. Although he passed away almost three decades ago, in 1996, Bass’ use of bright colors and reliance upon black, chalky imagery distinguishes his work from that of other designers even today. Classic film posters, including those for Vertigo and West Side Story, are only two examples of Bass’ creations that remain as cultural icons which sustain the legacy that he crafted in producing every one of his projects. Although the images contained within his designs differ greatly from one another, the human silhouette in the center of the Anatomy of a Murder layout and the telephone that hangs down from the top of the poster for The Human Factor are powerful enough on their own to solidify Bass’ long-established legacy.
Before reflecting on the many designs that were made by Saul Bass, the history of imaginative works and the result that some of the most significant creations have had on society must be examined and considered. The website Vistaprint, for instance, details the general past of logo design with its article entitled “The History of Logos”, and shows that these symbols have existed for a much longer amount of time than most people would probably ever imagine. The site informs readers that “between 70,000 BC and 7000 BC, primitive peoples from all over the world laid the foundations of the graphic arts by painting animals in caves”. Even though cave paintings are no longer a method of communication, and are nowhere near as advanced or as complicated as the icons produced by Bass, this statement provides evidence to suggest the importance of logos in human history and, in doing so, gives credit to modern designers like Saul Bass who continue to sustain their development.
Along with Vistaprint, however, sites like Logoexperts dive deep into the impact that logos have always had in human history. Despite the fact that the article “10 Famous Logo Designers and their Work – Most Iconic Works in the History of Logo Design” credits several designers, like Paul Rand and Milton Glaser, as having come up with some of the most famous and widely-appreciated logos in the recent past of humankind, it also recognizes the idea that Saul Bass’ work cannot go without being acknowledged. The site claims that “His designs continue to inspire and influence designers around the world”, informing all who read the article that the various logos and other works of design that exist today could not have been created without the influence of Saul Bass. After both reading about Bass’ important contributions to the modern graphic design field of study, including the posters for movies like Vertigo and West Side Story, and reflecting on the impacts that his creations have made since being produced, it has become clear to me that designers today can all learn from studying these works. Although he’s no longer with us, Saul Bass’ legacy and contributions to the culture of today are definitely powerful enough to outlast his life.
External Links:
· https://www.famousgraphicdesigners.org/saul-bass
· https://99designs.com/blog/famous-design/saul-bass-graphic-designer-of-a-century/
· https://www.sessions.edu/notes-on-design/graphic-giants-saul-bass/