project details
Client
DELL Technologies
Requirement
Creation of a new global logo
Position
Designer
project overview
Dell Technologies Inc. is a fortune 500 company that provides personal computers and software among other business and personal technology equipment.
In preparation for a global engineering competition, Dell leadership required a new logo created that would represent the spirit of technology and teamwork.
Research & learning
Research began by examining the Dell team’s history and past projects. By doing so, I could develop an understanding of the organization and ensure a design was created that would accurately reflected the group personality.
The project stakeholders provided the rough specifications listed below:
- Global audience
- World Cup theme
- Limited Color palette
- Required text
- Desire for a “technical theme”
Initial designs & prototyping
Design choices
- All mood board elements
- Typeface
- Color palette
- Graphics
Initial designs focused primarily on color palette, typefaces, and the intermingling of the required theme elements. More than a dozen concepts were presented, each with variations of the components.
final designs & mock-ups
Final design choices
- Limited wording
- Limited color palette
- Limited graphics
The final three designs chosen were complete with all required textual elements, a World Cup theme, and a “global World Cup” theme.
final design
Final design choices
- Wording
- Color palette
- Graphics
The final design was a slightly modified version of a finalist design which added hexagonal shapes to both sides of the soccer ball globe for a more balanced feel. The finished logo was used on promotional items including clothing, water bottles, and soccer balls.
