project details
Objective
Enhanced user experience
Requirement
Create a powerful, intuitive app
Possible Feature Enhancements
- Education section
- Video demonstrations
- Launch history
- Local weather conditions
problem
The model rocketry hobby has been around for decades and continues to attract users of all ages and skill levels.
The existing RocketRecovery app was lacking in feature and functionality that enthusiasts required and had an overall poor user experience. The goal of the redesign was to provide all types of users with the information required for a successful experience.
Research & learning
Research began by testing the original application and taking note of areas that worked well, in addition to those that did not. The overall user experience was considered with a focus on how intuitive the interface was and how well it suited the needs of its users. Competitive applications were also reviewed and functionality was compared.
User experience areas examined:
- Overall look and feel
- Intuitivness
- Level of functionality
- End results of the redesign
- Competitive strengths
design process
Logo Concepts
Multiple sketches were developed for the app’s logo, as this would both capture the attention of new users and serve as the software’s focal point.
Art Board
A new user interface art board was created for the reimagined application which used more intuitive iconography as well as bright colors and font types.
Personas
Personas were created to mimic the wide range of personalities for possible app users, taking into consideration the range of rocketry skill levels.
Information Architecture
An information architecture was created for the redesigned application which improved on the user experience and added in more functionality.
User Flows
Several user flows were produced to show how possible users would navigate the redesigned RocketRecovery application
solution
The completed redesign featured a more intuitive user experience, more modern iconography, clearer navigation, and an enhanced feature set to meet the needs of the entire model rocketry community.
