project details
Client
The Education Project
Requirement
Creation of all marketing materials
Position
Designer
project overview
The Education Project is a volunteer-run organization that offers free one-on-one virtual tutoring to minority and low-income K-12 students.
Before the company’s launch, all publicity materials needed to be created including recruitment posters, infographics, and company launch invitations.
Research & learning
I reviewed the concept work that was built by the company’s founders and discussed their vision for the organization, giving valuable perspectives into the reasoning behind their goals and ambitions.
The project stakeholders provided the specifications listed below:
- Global audience
- Limited color palette
- Limited imagery
- Friendly and welcoming feel
Initial designs & prototyping
Design Choices
- Graphics
- Typefaces
- Typography
Initial designs for all materials were focused on meeting the company vision while being sure to remain consistent with the established color palette.
final designs & mock-ups
Final Design Choices
- Wording
- Color palette
- Graphics
The designs pictured here are much closer to the requests given by the company founders and reflect the final materials chosen.
final designs
Final Design Choices
- Wording
- Color palette
- Graphics
The final design was a slightly modified version of earlier designs and was used during the company launch as well as extensively in other promotions.
